Les Balades Vertes
WAYFINDING · GRAPHIC DESIGN · BRAND IDENTITY
Les Balades Vertes is a self-initiated project developed during my Master's thesis, exploring how a unified visual identity could shape the experience of three public parks in Clichy, a dense urban commune northeast of Paris.
Three Parks, no shared voice
The parks operate independently, each with its own signage and visual treatment. No unified identity currently ties them together as a network of green spaces.
A disconnect with residents
Clichy is dense and multicultural, yet the parks remain underused relative to their civic potential. The hypothesis : clearer visual identity could make these spaces feel more inviting and more theirs.
Design
as a civic tool
The project explores how environmental graphic design can quietly support public engagement with urban nature, without institutional rigidity
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Identity
& Wayfinding
The logo went through three directions before settling on a typographic system. Early versions explored illustration-led marks but felt event-specific rather than institutional. The final version uses typography as structure, with a flush-left vertical stacking and a single organic form anchoring each variant to its park. Each park gets its own version of the logo while staying part of the shared system.
Concept visualization. Mockup.
The identity extends into a full wayfinding programme : welcome panels, totems, and regulation boards proposed across the three parks. A custom pictogram set was developed to communicate park rules clearly and consistently, maintaining the system's visual language at every scale, from large-format environmental graphics down to the smallest wayfinding detail.
Signage
Brand applications
Self-initiated project, developed as part of my Master's thesis. All in-situ visuals are mockups.